I read Seth’s blog from time to time. Usually after someone I know posts about him and says – “this is really spot on…”
This post on the Lifetime Value of a Customer hit home. For me and for the many small biz owners I work with: What are we doing to make sure those customers use our services, buy our products, come to our stores (online and physical)?
Worth the 5 minutes of reading time.
Seth’s blog post on Embracing Lifetime Value.
