Annie Eissler

Why I’m a Sales Rescue Team Advisor

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Like many small business owners, I began my career with no real understanding of how sales and marketing actually worked. How do you create products and services that people actually want to buy? Can you get the word out and generate interest without spending a ton of money? What words and images can I use to motivate people to act, buy, recommend? What can I do to move prospects through the sales cycle–online and offline? After 20 years in the marketing trenches of publicly-traded companies, venture-backed start-ups and small businesses, I think I finally get it!

I joined the Sales Rescue Team because I think TJ McCue is a great guy with an important mission…and I think I might have something to contribute to helping small businesses avoid some of the mistakes I made over these last 20 years.

My company is Mixtur Interactive, an outsourced marketing department for start-ups and fast growth companies that for one reason or another don’t have an internal marketing team. We add instant strategic, creative and execution support–without breaking the bank. Our clients range from software start-ups to consumer products companies, particularly in the organic/natural/green segment.

For more info on Annie’s company: Mixtur

Annie Eissler’s LinkedIn profile

Oh, and follow us on Twitter @Mixtur