Arne Hulstein

Why I’m a Sales Rescue Team Advisor

My main interest lies with people, technology and marketing. A combination that will shape the future. New technology allows organizations to relate to their customers on a personal level more and more. And this will become more and more important. The power of new technology does not lie in the capabilities to process information, or even in its power to get this information to others quickly. The power lies in the ability to relate to one another more closely. To build relationships and to make those relationships last. Based on being able to communicate based on the receivers’ interests.

This whole principle has been a focus of interest for me since I became part of my first social network avant la lettre in 1994. Even back then it was clear that the world was shrinking at a very fast rate. Today that has become even more of a reality with only laws and borders keeping people, companies and products limited to their own home country or the trade group their country is a part of.

In the near future I am sure we will see a change in marketing which will value relationships more and more. Relationships between organizations and their customers, but also between customers themselves. All these relations will have a huge impact on the way people will decide on what products and services to get where, and how.

I am part of this Sales Rescue Team because I believe in giving back and giving forward.

Arne@relationists.com
http://www.arnehulstein.nl
http://twitter.com/arnehulstein