Finding the best commercial printing companies for product packaging can be extremely daunting if you don’t know what to look for. There are more than 30,000 commercial printing companies in America in an oversaturated market that makes the creation of your short list a very challenging task. Here’s the real snare: only a small handful of these printing companies are actually worth your time and money. When you contact commercial printing companies for product packaging there are a number of things to keep in mind when deciding the top contenders. These three tips will help you in the vetting process.
Demand the Highest Quality Printing for Product Packaging
Never judge a printing company’s website as a reflection of their printing quality. A chic website doesn’t necessarily means they put out stunning print quality. Make sure the commercial printing company has the best industry equipment. Many companies will make this claim but you should investigate to find out. Once you confirm they are using the best printing equipment, investigate to see what it is they actually produce. You can also ask for sampling and comps to gauge quality. Ask to also see some finished printing jobs they did for an order type that best matches your own needs.
Ask the product packaging print company what it is they do best; what their strong suit is and what they are doing better than their competitors. If your project requirements are specific and on the unique side, ask the company if they have printed for another client in your field who has similar requests.
Structural Engineering for Product Packaging
Often when companies need a printer for product packaging, they also need the container or display. Finding a commercial printing company that also offers structural engineering for packaging is ideal, especially if your product has an abnormal shape, size and requires shelf visibility. Make sure the company has an in-house tea of packaging structural engineers, as this will save you time and money. You will also want to make sure the products can be completed in a matter of days, as some companies prolong the process taking weeks. You should also make sure the work is done in CAD so that mockups form their own cutting tables can be executed in little time. Ask if they provide conceptualized layouts and hand sketches to inspire packaging options and design ideas.
Look for In-House Product Photography
Having high-quality product photography as an option with an in-house team is crucial. Today’s high-quality, engaging product printing designs use photography as a way to make a lasting impression with sharp imagery as potential customers browse the shelfs. Avoid working with commercial printing companies that snap a few shots of a product on a table and run them through Photoshop before calling it a day. This approach always comes back to bite printing companies because often these products fail to sell well, and they get the axe. The best commercial printing companies have skilled in-house product photographers with the best industry lighting and camera equipment to produce high-quality images that resonate with consumers.