Why Special Event Managers Should Embrace Video Mapping

The competition for creating a special event main show that stands out and remains a memorable experience in the minds of spectators for years to come is fierce. Multimedia technologies for staged events continues to evolve, and brand managers are scrambling to locate the best stage lighting design company that offers video mapping to enhance the communication from brand to consumer. If you are in charge of managing special events and branded shows for your organization, you will certainly want to get familiar with video mapping, its related services, and learn how to find the best company to help you turn your creative dream into reality.

What is Video Mapping?

Also known as video projection mapping and projection mapping, video mapping is a technology that transforms shapes that are often irregular in form into surfaces for video projection display. These objects can be simple oblong-shaped pieces added to a stage set design, or be complex larger items like an industrial landscape or entire stages. Video projection mapping companies use specialized software to turn a two or three-dimensional object into a spatially mapped fixture that mimics real-life environments. Video mapping is usually combined with other technologies and audio to garner a rich audio-video narrative. When special events for branded product releases use this technology and others to enhance it, they enhance the ability for the audience and the product to become one in the same experience.

Video Projection Mapping Projects You Likely Know

While the term “projection mapping” is fairly new, its techniques were being used as early as the late 60s. One of the first ever public displays of 3d projection mapping occured in 1969 when the Disneyland theme park in Anaheim, California opened the Haunted Mansion ride. Here, spectators rode in slow-moving cars along a conveyor belt where they could see statue busts come to life and sing spooky songs. Disney partnered with a team of projection mapping experts where head shots were taken of singers using 16mm film that was later scaled and projected onto the featureless statue busts. Arguably, the next projection mapping project to go on record happened in 1980 when installation artist Michael Naimark filmed individuals in groups interacting with living room objects only to project it into the room to give the illusion that those people were actually there.

Special event managers should consider all the ways video mapping technology from a stage design company can enhance their main event and stir excitement in their industry. Often, challenges for showing how products can be used is limited when indoor staged events are executed. However, video projection mapping can bring the desired weather indoors, add hundreds of people to a stage, cause things to elevate and move through space, and even take concrete objects and break them apart using augmented reality to enhance the audience’s understanding of the product on display. This is why virtual reality, immersive experience technologies, installations and experimental multimedia technologies can all play a significant role into enhancing a special event’s video projection feature.

Contact a known interactive media production company with a vast portfolio in designing special events that used video mapping as a key technology feature, and your event will live in the minds of thousands forever.