Nancy Veitch of Nancy’s Nannies is a Nanny Referral Agency in North Carolina.  She has a great focus, and a localized one, too.  I found her site to be visually appealing, but its hard not to when you have a cute baby smiling at you. At first glance, she appears to have captured the important information that a Mom or Dad will want to read when considering hiring a babysitter or nanny.

Her request to the Sales Rescue Team is one most of us have faced as small business owners: How do we get people to find us and find us first!  “I am a babysitter and nanny referral agency so I need parents ready to purchase in-home child care to find me first and want to do business with me vs my competitors,” said Nancy.

It’s In The Stars is a personalized keepsake gift company. They have loads of positive testimonials from real customers. The site has good energy and a positive design. The director/owner paints a pretty clear picture of what areas she’d like help on. Right out of the gate, Elizabeth demonstrates she knows and cares about her customers.

“My best sales (and that’s not many) have come from publicity appearing in magazines and newspapers. Unfortunately that is not often possible to achieve every quarter, let alone every month.

The LoveStars (30-35 pages) and BabyStars (45-50 pages) bound reports are unique, personalised gifts that are ideal for anniversaries, birthdays, Christmas, dating couples, engagements, Mothers Day, new babies, Valentines Day and weddings. Overall, 83% of my customers are women, with most buying BabyStars but a fair number of women buying LoveStars overall. Curiously, we still get a lot of men who buy the LoveStars reports – perhaps they have run out of romantic gift ideas and want to please their partner with a tangible gift that literally says something about their relationship!

According to the stats, the vast majority of visitors come to my site looking for a free monthly horoscope. They can read that, and are invited to sign up for the free monthly horoscope which contains additional information, the 2009 annual forecast, a 10% birthday discount on any report, and to receive special offers and surveys. I have grown my email list organically.

I sell my reports through my website and also through 20+ gift websites in Australia, New Zealand and recently, the UK. After each report, I send my customer an online survey to fill out. To date I have 60+ testimonials – I had one customer tell me they’d bought their report after recognising the name of their lecturer in New Zealand so she knew they were genuine customers. I hope you can help me!”

– Elizabeth Ball