Great video interview by marketing powerhouse Lee Odden with Brian Clark, founder of Copyblogger. If you’re interested in blogging as a business, you have to think like a media property, says Clark. Lee Odden does a terrific job of getting a fast primer on how do you use content to build a business.
Highlights:
In creating content, ask yourself, what are you trying to achieve. What’s the action you want a reader to take? Start there.
Think like a media production company and have an editorial focus. Look at the many niche publications or productions in traditional media. They know how to focus in on their audience. Look six months down the road. Have a vision for six months out.
Now, I’ve paraphrased Brian’s thoughts. Watch this 7-minute video.
