Thinkers needed, is more accurate. Contributing is great, but I can find tons of people who want to drop a post in here and there. I need people to roll up their sleeves and help improve this. 
Having been on the inside track with all these social media monitoring and measurement tools, I’m trying to box them all up in a better way for readers. (List is above in nav bar, by the way).
I have compiled 220+ tools for social media ROI, for listening, and more. Here’s what I’m trying to do and I’m open and inviting experts to contribute to this simple list, to make it something more, and help with the grunt work of making this list more meaningful so that marketing departments, marketers of all types, can look at a matrix and decide which tools to check out. I have a ton of ideas on how to do it: Use Mechanical Turk to let workers categorize and rank them. Do a survey to let actual customers rank or score or comment on a tool they’ve used.
I acknowledge the way it stands now is limited, although I have received plenty of positive emails. There are other sites out there that have listed tools, added some definition/categorization to them, but I’d like to do more. But I need help. All contributors will be recognized and attributed and gain some linklove, of course, in the final downloadable document. I see social media monitoring and measurement as critical to online sales today and these tools and apps help companies to figure out how to engage in the social landscape more completely.
As a bonus just for thinking of me, tweeting this out, and maybe considering helping on this pro-bono, build-your-online-reputation collaborative project, here are six (6) articles that I’ve been reading as I think about social media monitoring phases and what companies go through in trying to form a methodology. Your comments, tweets, and links are welcome, but I’d really like to hear from you on email. Q4Sales at Gmail. On twitter, you can @ or DM me, I read both: @TJMcCue. Last note, I have two sponsors for this project, but am very open to hearing from companies interested to help cover some of the costs and get in on the opportunity to reach marketers and small biz owners — there is still room.
- Richard Buettner’s piece on Social Media Marketing for Brand Awareness.
- Brian Solis, one of the undisputed key threads in the social fabric, did this on the 10 Stages of Social Media Integration in Business. It is excellent, has some terrific visuals, and great comment thread.
- Empowered, a blog by Forrester, links to a Social Technology Profile Tool, which is very cool (image below).
- Shane Gibson gives 118 Social Media Tips in 140 Characters that he got, surprise, from the Twitterverse.
- Uri Bar-Joseph from Optify has a terrific post on Tracking Social Media: 5 Options for Comprehensive Monitoring.
- Brian Massey writes a powerful post on The Perfect Social Media Measurement Plan at Search Engine Land and shares some great tracking tips.
