CakeVase®: A new way to decorate a cake

October 2, 2009

Kathleen Meisinger from CakeVase® came to the Sales Rescue Team for ideas about generating new attention to her niche product, CakeVase®.  It is a fun discovery to see that one of her top online retailers is a good friend of mine: Walter Kraus at ChefTools where he has the item in stock. If Walter is [...]

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Nancy’s Nannies

October 1, 2009

Nancy Veitch of Nancy’s Nannies is a Nanny Referral Agency in North Carolina.  She has a great focus, and a localized one, too.  I found her site to be visually appealing, but its hard not to when you have a cute baby smiling at you. At first glance, she appears to have captured the important [...]

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Just Be Products

September 29, 2009

Michelle Pratt-Lienhart is the owner of Just Be Products.  She has created some cool gift products and been featured by Inc, Fast Company, The Gift Therapist (what a great name) and many other blogs. The question from Just Be is how do they continue to grow and drive traffic and sales.
They are using Facebook and [...]

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Window Dressings by Deb Barrett

September 28, 2009

Deb Barrett runs a company called  Window Dressings, Inc.  She helps retail customers looking for soft window fashions to enhance their living/decorating experience. She provides a full service shop-at-home experience for the consumer. If you take a look at her blog (linked from main nav of her site), you’ll see that she has a lot [...]

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It’s In the Stars

September 27, 2009

It’s In The Stars is a personalized keepsake gift company. They have loads of positive testimonials from real customers. The site has good energy and a positive design. The director/owner paints a pretty clear picture of what areas she’d like help on. Right out of the gate, Elizabeth demonstrates she knows and cares about her [...]

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Mannequin Madness

September 26, 2009

We love niche markets and the companies that serve them. I am frequently amazed at the niches we see here at the Sales Rescue Team. I’m amazed at the creativity and innovation that entrepreneurs have. I have had little experience in this niche, but it seems ripe for an online store. If you are a [...]

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Creekside Framing

September 25, 2009

Natalya Murphy at Creekside Framing has been a smart business owner and great at followup. We have a long queue here at Sales Rescue Team and her persistence paid off. Like many of us, she’s in the midst of a website re-do.  I was having a conversation yesterday with a client of mine about how [...]

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Doctor-Ortho-K

September 24, 2009

The Ortho-K Center in Maryland found us through HARO and asked for our advice on his site. As a niche topic, Dr. Weitz is doing pretty well in the search results, according to his request. We have a few ideas to share to help his growing business gain more customers and traffic from the web.
“I [...]

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Share your Favorite Small Business Tweets

September 22, 2009

I’m compiling the Top 20 best small business tweets for the Sales Rescue Team blog.  Please post them to TweetChat Room SMBTHU.  Goal is to find resources and ideas that are helpful to small biz owners and entrepreneurs.
Or you can read the About page and email me your favorite tweet this week about Small Business.   [...]

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See Right Dyslexia Glasses

September 20, 2009

It is easy to admire a person who has invented something that solves a serious problem. John Hayes has invented a pair of glasses that helps people with dyslexia. He asked the Sales Rescue Team to take a look at his site The Visual Dyslexia Solution and here in his own words, is quite candid [...]

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